At Toyota, we believe that progress isn’t just about creating world-class vehicles—it’s about driving positive change for society and the environment. Since our founding, we’ve been guided by a commitment to quality, innovation, and sustainability. With each car we build, every community we engage with, and every challenge we face, Toyota remains dedicated to creating a lasting impact on people’s lives.

Our global presence and decades of automotive leadership are rooted in our ability to adapt and anticipate the needs of future generations. Whether it’s designing cutting-edge cars or contributing to cleaner, smarter cities, we strive to push the boundaries of what’s possible while maintaining our core values of integrity, respect, and excellence.

Our Mission: Shaping the Future of Mobility and Sustainability

Toyota’s mission is clear: we are dedicated to creating products and services that improve people’s lives, reduce environmental impact, and foster a safer, more connected world. We believe in mobility for all, ensuring that transportation is accessible, safe, and environmentally responsible. Our mission drives us to create technologies and innovations that go beyond simply moving people from point A to point B. We are committed to making mobility smarter, cleaner, and more efficient.

Our mission includes:

• Sustainability: We are committed to achieving carbon neutrality by 2050, continuously advancing hybrid, electric, and hydrogen vehicle technologies.
• Safety: With a focus on safety features and autonomous driving technology, we aim to make roads safer for drivers and pedestrians alike.
• Innovation: From vehicle design to smart mobility solutions, Toyota is at the forefront of integrating cutting-edge technologies that enhance the driving experience and improve everyday life.
• Community Engagement: Toyota is dedicated to giving back to the communities we serve, contributing to education, disaster relief, and local development initiatives across the globe.

Our mission also extends to how we do business. Whether it’s in the way we treat our employees, our commitment to ethical business practices, or our partnerships with local and global communities, we are focused on making a positive impact.

Our Vision: A Sustainable, Connected Future for Everyone

Our vision is simple yet profound: to create a world where mobility is clean, safe, and accessible for all, while ensuring the well-being of future generations. As we look to the future, we see a world where cities are powered by renewable energy, transportation is emission-free, and people move seamlessly between physical and digital environments. Toyota’s vision centers on advancing the way people move, live, and work while reducing environmental footprints and enhancing quality of life.

We envision a future where:

• Zero-emission vehicles are the standard, and electric and hydrogen-powered cars play a pivotal role in addressing climate change.
• Smart cities are powered by green technologies, seamlessly connected to autonomous vehicles, renewable energy grids, and sustainable infrastructure.
• Advanced mobility solutions make transportation accessible to all, ensuring people with disabilities, the elderly, and underserved communities are able to move freely and independently.
• Innovation drives every decision we make, leading to new breakthroughs in automation, connectivity, and sustainable technology that enhance how we interact with the world.

Through our innovative projects like the Woven City, a prototype for smart, sustainable urban living, we are putting this vision into practice. Toyota is building a future where people, nature, and technology coexist in harmony, creating a better quality of life for all.